Crowdsourcing and Marketing Launch

Author: Kat Fitzsimmons+

Is Crowdsourcing Part of Your Marketing Launch?

Crowdsourcing For MarketingCrowdsourcing is becoming increasingly popular for startups who are in need of capital. The concept of crowdsourcing was coined in 2005. The term really represents the total combination of individuals or organizations that come together via the internet to accomplish a mutual goal, not just to obtain finance. However, several platforms have popped up over recent years that focus primarily on startups involved with new products and ideas. The main goal of these venues is to obtain capital for business launch or development.

My Kickstarter Campaign Experience

After having a first hand experience with a Kickstarter campaign to gain capital for a mountain bike accessory product launch, The FenderBag. I have realized that crowdsourcing for capital has a secondary impact. This byproduct of crowdsourcing for capital may in fact be an even more powerful and essential piece for any new product, idea or business development. When crafting your crowdsourcing campaign, instructions are very well laid out about developing a marketing plan based on social media. Although theses platforms instruct users to reach into their friends and family base for purposes of marketing their new idea; and in general, the concept of soliciting your friends and family for your business advantage is a turn off for many. The reality is that people having been soliciting loved ones from the beginning of “needing more money”. So, we just need to be ok, or tactful, with using social media platforms to accomplish this.

The bigger realization is that these platforms are integral to launching a new product or business, regardless of needing capital. In addition to other marketing venues such as reaching out to websites,  media or advertising, that provide articles or a press release. A crowdsourcing can be an integral part of any new marketing launch. 

Gain Market Awareness Through Crowdsourcing - Social Media 
crowdsourcing as part of your digital marketing plan

The concept of gaining market awareness through social media is completely accepted via these platforms. So, going off on your own to develop this type of attraction is much more uncomfortable then using a platform based on this concept. Incorporating social media enables conversation and trust among participants. I believe that this is the original intent of social media anyhow.

There has never been a better time to introduce a new product or idea. However, with so many marketing tools at our disposal it’s a little overwhelming to understand how to use them best. Crowdsourcing campaigns are a powerhouse for churning recognition about new concepts. Not taking advantage of these platforms is cutting your marketing reach short. With careful planning, your launch can be surprisingly successful.

30 comments:

  1. I have bookmarked your website because this site contains valuable information in it. I am really happy with articles quality and presentation. Thanks a lot for keeping great stuff. I am very much thankful for this site. name a business

    ReplyDelete
  2. Betway casino & mobile app - Jtm Hub
    The Betway 충주 출장샵 app can be downloaded 인천광역 출장샵 for 전라남도 출장안마 Android or iOS. Betway was founded in India and also 평택 출장마사지 in North Africa in 익산 출장안마 1990. It has since grown in popularity

    ReplyDelete
  3. Jayamix Ultra High Strength Concrete; Jayamix Waterproof Concrete; Jayamix Industrial Floor Concrete; Jayamix Marine Concrete; Jayamix Freezing Room Concrete ... harga jayamix per kubik

    ReplyDelete
  4. The gameplay of Zombs Royale is identical to the Fortnite, and here as well you are going to combat with hundred players online and you need to kill them all to stand triumph in the game. zombs royale unblocked

    ReplyDelete
  5. Deposit and withdraw with a reliable automated system There are more than 100,000 users per day. Unlimited deposits-withdrawals. Login to play online slots here 55xo ... superslotแจกเครดิตฟรี

    ReplyDelete
  6. Egypt's Book of Mystery slot game comes in an Egyptian fiction theme. The characters that will come out in each spin are amazing because they have beautiful visuals, good techniques, and play ... slotxo เล่น ฟรี

    ReplyDelete
  7. Why Play Slots at 55XO ? · Support Android and IOS Anywhere · We Have a Safety Policy · Fun in Game We pick from current popularity · Various games We ... jili เครดิตฟรี

    ReplyDelete
  8. PGSLOT online slots are really easy to play. With a lot of good offers. Play xo slots here 1slot.co win free credits every day. pg slot ฝาก20รับ100

    ReplyDelete
  9. Top independent celebrity news network with access to breaking celebrity news, Celebrities entertainment news, Net Worth, Hollywood and Bollywood news. at ... Jeffree Star Net Worth

    ReplyDelete
  10. he popular actor, James belushi, is highlighted via biographical information, filmography, links, photos, and information and music from his band The Sacred ... james belushi

    ReplyDelete
  11. Playable in the browser. and download the application Apply-deposit-withdraw automatically, the whole system, the website does not go through the agent Receive all banking services, including True Money Wallet, convenient, fast, safe, easy to play, real withdrawal ดาวน์โหลด สล็อตxo

    ReplyDelete
  12. Rent a car Novi Sad / no deposit, unlimited mileage, best conditions, special prices · Rent a car Novi Sad. Rent it agency - Rent a car Novi Sad offers ... rent a car beograd bez depozita

    ReplyDelete
  13. PGSLOT , a direct website, no minimum that is open for service , the popular PGSLOT slot game . and the strongest at the moment And comes with the best service with the PG SLOT Auto system, no minimum deposit, withdrawal, fast , play PGSLOT 91 slots now and win many privileges. pg slotทดลองเล่น

    ReplyDelete
  14. Bright, healthy skin starts with choosing good products. suitable for skin and regular skin care routines It starts with cleaning ... ครีมซองเซเว่น

    ReplyDelete
  15. The brand. Vichy mineral water. The power of balancing the skin. Powerful formulas and ingredients. Vichy and the origin of ... หน้าหมอง

    ReplyDelete
  16. Serum Find the right product for you. including hair care products, hair coloring, makeup, foundation, lipstick and skin care treatments anti wrinkle that meets the needs ... กันแดด

    ReplyDelete
  17. Run 3 Unblocked amazing Free Online Game. It's Run 3 Free Online Game just for Run 3 Game Lovers. You are going to have a great fun via Run 3 unblocked ... run 2 unblocked

    ReplyDelete
  18. 그리고 온라인 베팅은 배트맨토토가 독점적으로 서비스하는 프로토 토토 승부식과 기록식 베팅이 매우 큰 관심을 받는 중입니다. 축구토토는 14경기를 대상으로 최종경기의 ... 메이저놀이터

    ReplyDelete
  19. Fastest TikTok Video Downloader! Save your videos in two taps, fast and free. With or without a watermark with sss TikTok mp4 video downloader online. ssstiktoker.com

    ReplyDelete
  20. We have all the information and lore about every single Among Us character. Everything you need to know about all 18 Among Us colors and the ... among us character

    ReplyDelete
  21. Excellent article. I want to thank you for this informative read; I really appreciate sharing this great post. Keep up your work! PLAB part 2

    ReplyDelete
  22. Women sex toys is more innovative than ever as when we speak of technology for personal massagers. So do they become more important in the era of constant quarantine and lockdown. vibrators

    ReplyDelete
  23. It’s a perfect all-season garment and gives you an elegant sophisticated look. Available colors: camel, black, grey, off-white. cashmere turtleneck womens

    ReplyDelete
  24. Do you want to know the best online jobs that pays $20 or more? Discover how you can make money online with these 7 best online jobs. makemoneyonline

    ReplyDelete
  25. Hi! Welcome to the best MP3 juice search engine. Mp3-juice.ninja-downloader.com is your go to place for anything related to mp3 Juice media. mp3 juice

    ReplyDelete
  26. A WEB APPLICATION MADE FOR PEOPLE WHO WANT TO EXPORT INSTAGRAM COMMENTS INTO EXCEL, CSV AND JSON FORMATS. export instagram comments

    ReplyDelete
  27. Reach more than 250K+ Influencers worldwide suitable for your campaign using optimize search filters. tiktok analytics

    ReplyDelete
  28. Spanish language course Patiala

    We provide Spanish language course Patiala that are implemented by trained and experienced professionals. We provide video-based flashcards to review the material, no textbooks are required. We held conversation-based Spanish programs. We provide both options of Learn Spanish language Patiala or live classes with us. We too give an opportunity of a free trial with our well-experienced professionals.

    ReplyDelete