What is SEO?

... Digital Marketing Done Right!

A strategic digital marketing plan that includes SEO Best Practices; is what search engines want to gobble up and how users find what they are looking for. 

SEO is never done. It's not a button that you push or a quick fix... It's in motion and needs constant maintenance. 

SEO is a Best Practice
Understand your goals to achieve success

That means whatever you do with your website there is the best way and a not-so-good-of-a-way to engage. The easiest way to digest SEO is to recognize there are two major areas: onsite and offsite SEO.

Two Significant Areas to Optimize

Essentially, there are two clear aspects of SEO. Onsite SEO or improvements that can be made to a website to increase SERP ranking is the first big piece, which means:

Onsite SEO Examples:

  • Employing SEO best practices to all of the website's code.
  • The website has been minified.
  • Have a well-crafted site structure that supports keywords and strategic landing pages.
  • All metadata is optimized.
  • Images are compressed.
  • Original, trustworthy, authoritative content is created.
  • The user experience is optimized.
keywords graphic
Offsite SEO is everything outside of the website that drives traffic. That could be a mailer, a blog post,
social media, a digital advertisement, or anything that drives users to your website.

Offsite SEO Examples:

  • Inbound links from creditable websites.
  • Articles that link to the website.
  • Social media, Youtube, and other campaigns on selected platforms.
  • Email campaigns are in place to support goals and landing pages.
  • Radio, newspaper, or other media is utilized.
  • Events and happenings are broadcast. 
  • Any other platform that drives traffic to the website is utilized.

Really Effective SEO is a Challenge

The level of SEO excellence depends on how competitive your industry or verticle is. The more competitive your industry, a higher level of excellence must be achieved. Where to start can be daunting. A good rule of thumb is to make the easiest improvements first before diving too deep.  

Understand your goals and related keywords. Such as I'm trying to capture email leads or I have a product on sale. Perhaps you have more than one goal. 

Identify keywords and what your goals are, first.

Goals and keywords are important to understand before you look at an SEO audit report. Audit reports will show what keywords and landing pages are working. Not necessarily what you had in mind. They will also reveal the technical aspects of your website.

Get an SEO Audit Report
Create a marketing plan

SEO Audit reports can be hard to understand. More granular reports can contain a variety of technical information. Work with a professional who can help you digest what you are looking at. Prioritizing what should be done is important versus a top-down approach. Seek a professional who can help you accomplish this.

Remember, in actuality, SEO is a best practice with a strategy, a marketing plan. Your marketing goals need to be facilitated by whatever minor or major SEO changes are implemented.